Offensive to Put Tourism Back On Its Feet

I would estimate it would take until September 2008 before it all might be as it was last year same time. Europeans and Americans seems to either have a short memory or they doesn’t care for long. Or we might just like to put our lifes into the adventure! ;)

/Peter

Government and key players in the tourism industry have launched a marketing campaign to add momentum to the sector’s recovery effort. As part of the offensive, over 200 international travel and lifestyle journalists from Europe, Asia, America and Africa are currently on a familiarisation tour of Kenya.

The campaign is aimed at countering the negative publicity the country received following January’s post-election violence.

However, it may face a rough time if the stalemate over a coalition government is not resolved soon.

Violent clashes between youth protesting the delay in naming a Cabinet and the police occurred in Nairobi, Western and Nyanza provinces.

Speaking during a cocktail party hosted in their honour in Nairobi, Tourism and Wildlife Permanent Secretary Rebecca Nabutola told the visiting journalists to write about their experiences while in the country. "Our hope is that you will tell your readers, viewers and fellow citizens your experiences while in Kenya," said Ms Nabutola.

Kenya Tourist Board (KTB) managing director, Dr Ongong’a Achieng expressed optimism that the industry would bounce back, despite the recent skirmishes.

"We believe the tourism industry will pick up and record the kind of growth we have experienced in the last four years," said Dr Achieng. The Tourism ministry, KTB and other industry players are hosting the journalists.

The journalists are expected to visit 16 carefully chosen sites that will showcase Kenya’s unique attractions from all the tourists’ circuits, including Western, Central, North Rift, Maasai Mara and the Coast, among others.

Source:
http://allafrica.com/stories/200804100093.html

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